Urgent Call for Enhanced Workplace Vigilance Against Deepfakes and AI Scams

Experts have raised concerns about the increasing risks associated with deepfakes and AI-powered scams during National Scams Awareness Week. Rapid advancements in artificial intelligence have created a more complex threat landscape for both organisations and individuals, as deepfakes and AI-generated impersonations become more prevalent. Ashley Diffey, Vice President Australia and New Zealand at Ping Identity, highlighted that the ability of AI to generate deceptive content has transformed online threats, making it challenging to discern trustworthy information. As AI technology evolves, so does the threat landscape, prompting a need for businesses to integrate verification processes throughout the identity journey to build long-term customer trust.

Les Williamson, Regional Director Australia and New Zealand at Check Point Software Technologies, noted that the enhanced quality and accessibility of AI tools have made deepfakes more attainable for cybercriminals. The sophistication of deepfakes has surged, allowing for more convincing human mimics than ever before. This accessibility, combined with low cost barriers, enables the widespread deployment of convincing fakes. As deepfakes increasingly impact both commercial and consumer environments, Williamson emphasised the importance of vigilance and practical measures, particularly in professional settings where videoconferencing is common. He advised employees to adopt safety habits similar to those used for email security, encouraging them to perform common-sense checks to assess the authenticity of individuals in video calls. 

Categories: Deepfakes, AI-Powered Scams, Workplace Security 

Tags: Deepfakes, AI, Scams, Threats, Impersonations, Security, Verification, Cybercriminals, Videoconferencing, Awareness