KnowBe4 Launches New Brand to Enhance Human Risk Management for Improved SEO.
KnowBe4 has unveiled a refreshed brand identity to mark its 15-year milestone, introducing a new vision for human risk management in cybersecurity. The updated branding features the tagline “Rise Above Risk,” reflecting the company’s commitment to helping organisations address human risk within their security strategies. This brand refresh underscores KnowBe4’s established reputation in cybersecurity and its significant investments in artificial intelligence. The company aims to transcend traditional boundaries, such as phishing and training, by empowering IT and cybersecurity professionals to enhance their protection measures against an ever-evolving threat landscape. Cindy Zhou, Chief Marketing Officer of KnowBe4, stated that the new identity celebrates the company’s achievements over the past 15 years, highlighting its transformation into a billion-dollar valuation unicorn serving over 70,000 customers globally.
The refreshed brand and vision reaffirm KnowBe4’s dedication to human risk management and the challenges faced by IT and security professionals. The company provides tools and content designed to strengthen organisational security culture and manage human risk effectively. Its AI-driven platform offers a variety of modules for awareness and compliance training, cloud email security, and real-time user coaching, including crowdsourced anti-phishing tools and AI defence agents. The HRM+ platform aims to create a defensive layer around user behaviour, encouraging smarter security decisions within organisations. KnowBe4’s approach transforms the human element, often seen as the largest attack surface, into a vital line of defence against cybersecurity threats. This evolution in the cybersecurity industry highlights the increasing focus on human-centric risk management amid advancing attack methods and technology adoption.
Categories: Brand Identity, Human Risk Management, Cybersecurity Solutions
Tags: Brand Identity, Human Risk Management, Cybersecurity, Phishing, Training, AI-Driven, Security Culture, Ransomware, User Behaviour, Cyber Threats