Daon Recognized as Leading Provider in Identity Verification Solutions Amid Rising AI Deepfake Threats
Gartner has positioned Daon as a Leader in its 2025 Magic Quadrant for Identity Verification, recognising the company’s completeness of vision and ability to execute in the digital identity market. Daon offers biometric and multi-factor authentication products tailored for large enterprises across various sectors, including Financial Services, Healthcare, and Government. Its identity verification technology, particularly the xProof solution, is utilised to confirm identities in over 230 countries and territories. This evaluation underscores Daon’s commitment to providing comprehensive identity verification solutions that foster trust through verified identities while ensuring seamless user experiences. Significant investments in research and development have enabled Daon to create proprietary algorithms, anti-spoofing measures, and AI technologies that deliver essential fraud protection for clients globally.
The xProof solution combines advanced document validation, biometric matching, and liveness detection to defend against sophisticated fraud attempts, such as deepfakes and synthetic identities. Its cloud-native architecture allows organisations to choose from SaaS, managed, or on-premises deployment options. Daon’s holistic approach to identity verification includes document validation, presentation attack detection, frictionless biometric authentication, and AI-enabled fraud prevention, all of which support regulatory compliance and scalable customer authentication solutions. Tom Grissen, CEO of Daon, stated that this recognition from Gartner reflects the company’s 25 years of leadership in identity verification and its ability to anticipate market needs. The strategic combination of proven security and innovative technology has positioned Daon as a trusted partner in combating the evolving challenges of digital fraud.
Categories: Identity Verification, Biometric Authentication, Fraud Prevention
Tags: Daon, Leader, Magic Quadrant, Identity Verification, Biometric Authentication, Multi-Factor Authentication, xProof, Fraud Prevention, Cloud-Native Architecture, Document Validation