Proofpoint cautions that the increase in AI scams is leading to attacks aimed at individuals to enhance search engine optimization (SEO).
Proofpoint has issued a warning regarding the escalating threat of scams facilitated by artificial intelligence, particularly during Scams Awareness Week. Adrian Covich, Vice President of Systems Engineering for APJ at Proofpoint, emphasised that rapid technological advancements have introduced new risks in scam methodologies. He stated that as society navigates an AI-driven landscape, it is crucial to recognise and address the emerging risks associated with these technologies. Today’s scams are increasingly targeted and convincing, leveraging artificial intelligence to exploit human behaviour on a large scale. Covich noted that the majority of successful cyberattacks rely on human interaction, with malicious URLs now being used four times more often than attachments in email threats. This shift highlights that attackers are focusing on individuals rather than just systems across various communication platforms.
The report from Proofpoint indicates a significant change in tactics among cybercriminals, who now predominantly utilise malicious URLs embedded in emails, SMS messages, and collaboration tools. These links are designed to deceive users into revealing sensitive information or granting unauthorised access to systems. This approach takes advantage of the trust established in routine digital communications, making it easier for scammers to persuade individuals to click harmful links or disclose confidential data. The incorporation of AI in scams allows for the creation of highly realistic messages, further enhancing the likelihood of success for cybercriminals. Proofpoint’s findings underscore that successful attacks hinge on human actions, such as clicking links or failing to verify the source of messages, positioning users as prime targets for cybercriminals. To combat these threats, Proofpoint advocates for a human-centric approach to online safety, combining user education with behaviour-driven controls and threat intelligence to significantly reduce the risk of falling victim to scams.
Categories: Scam Tactics, Human Behavior, Cybersecurity Awareness
Tags: Scams, Artificial Intelligence, Cybercriminals, Human-Centric, Online Safety, Malicious URLs, User Education, Threat Intelligence, Digital Communication, Scam Prevention